01. Color Palette
Studio Warm Ecru
#F9F8F5
Primary Canvas
Bleached White
#FFFFFF
Card Canvas
Deep Noir
#121212
Headline & Ink
Terracotta Rust
#9E3D24
Primary Accent
Cowhide Umber
#4A2E1B
Leather & Earth
Raw Cotton Grey
#E5E0D8
Hairline Borders
Moss Earth
#2D3B2F
Nature Accent
02. Typography Hierarchy
The 'Hero' Jacket
Taller vertical proportions, doesn't feel squat or compressed.
The 'Hero' Jacket
Wider character stance with increased letter-spacing to prevent compression.
Natural is In. Sustainable Fashion.
Clean upright serif for elegance, keeping italics minimal.
Raw cowhide patchwork • Distressed vintage hem • 1 of 12
Handwritten spec notes and garment callouts.
03. Editorial Vibe Preview
“In our own world. On our own time.”
Drop 01 — Limited Run
Every garment is a unique dialogue between vintage textiles and contemporary unisex cuts. Zero deadstock wasted.
Boxy fit • Hand-stitched cowhide yoke • Reclaimed vintage brass zip